How are journalists and publications interpreting your key messages? What is the impact on your target audiences? Are there any differences between traditional, online and social media that you should be aware of?
Uncovering trends and changes in message penetration, journalists' concerns, visual content, and most importantly the likelihood that your audience will read and remember your coverage can help you shape your strategy, make more confident decisions and improve the effectiveness of your communication.
- Identify influential and on-message media and journalists
- Understand how your brand(s), product(s), clients or organisation are portrayed in the media
- Get a balanced picture of how the media works for you, including online and social media if relevant
- Track message delivery and effectiveness - from simple corporate messages to complex structures of products, brands and messages for umbrella organisations
- Evaluate spokespeople activity
- Determine impact on campaigns nationally, regionally and internationally
We present our findings in consultative presentation workshops, tailor-made reports or password-protected online portals – whatever channel you need to ensure that your media reputation is understood by all.
Cision is the largest member of the Association for Measurement and Evaluation of Communication (AMEC), ensuring independent, expert evaluation solutions.