Did you meet your objectives and generate the desired outcome? How did you perform over time and against your competitors?
Proving performance and demonstrating success is crucial in a time with increased pressure on budgets and return on investment. Talk to us about your objectives and your reporting needs, and we will work with you to identify your ideal evaluation solution - whether it is a bespoke solution working with a dedicated analyst, or a tool for you to carry out your own evaluation.
Bespoke solutions
We tailor the measures and reporting to your needs and objectives. Our proprietary methodology identifies the likelihood of an audience to read and recall an article or core messages, based on placement, presence, dominance and extent of mention. The measures are easily integrated with other marketing and business performance indicators, and provide you with quantifiable evidence of your PR and communications achievements for board meetings, management, clients, investors, or simply for your own planning.
- Prove effectiveness to help you secure and increase budget
- Develop and evaluate against key performance indicators
- Make adjustments to PR activities and communications strategy
Cision is the largest member of the Association for Measurement and Evaluation of Communication (AMEC), ensuring independent, expert evaluation solutions.
Online evaluation
Online evaluation means instant access to your results through Monitor Online. Results are updated daily to provide immediate analysis of your coverage, and your clippings can be delivered to the same portal creating a multi-user online resource for your business.
See Monitor Online for more information.