Cision's annual journalist survey explores the uses and perceptions of social media among journalists.
This Executive Summary confirms that social media is now standard for all UK journalists, as well as highlighting other key findings including:
- 89% of the surveyed journalists most commonly use social media for publishing and distributing their work
- PR professionals still use traditional traditional forms of communications to contact journalists such as email/fax (97%), press releases (86%) and face-to-face contact (48%)
- A variety of social media tools are used but most popular are microblogs (70%) information depositories such as Wikipedia (68%) and social networks such as Facebook (67%)
Download your copy now for a detailed summary of the UK results - simply complete the form below.