Case studies

Trend Micro is a global leader in network antivirus and Internet content security solutions for business and consumers. Since most of its revenue comes from businesses, it is crucial for Trend Micro to sustain presence and revenue in the business-to-business market.

When Epson first started using Cision’s evaluation services, fi ndings helped them realise that, unlike some competitors, Epson was perceived as just a printer manufacturer. Its challenge was to be recognised for the full range of products it offers: a digital imaging company offering complete digital packages including printers, projectors, cameras, photo viewers and scanners. Trends in the home cinema and home photo printing areas provide Epson with great opportunity to develop their business, but they also face the challenge of outperforming strong competitors.

Fat Face is a retailer of clothes for an “active lifestyle”. At the company’s beginnings in 1988, founders Tim Slade and Jules Leaver sold t-shirts from the back of a van in the Swiss Alps. A retail store soon opened on King’s Road, and by the end of 2003, Fat Face had become a highly succesful niche retail operation with 113 stores across the UK and new outlets opening at the rate of one a fortnight. It was around this time that the founders decided to actively pursue a return on their investment via trade sale or IPO.

Marks & Spencer is one of the UK’s leading retailers of clothes, food, home products and fi nancial services. In the UK, some 10 million people shop each week at over 375 stores nationwide. In September 2001, Marks & Spencer launched its unique Per Una brand. Designed exclusively for Marks & Spencer by George Davies, its fresh and contemporary collections, offering catwalk inspired, stylish quality clothing, at competitive high street prices, became an overnight success.

For years, Charlie – Little Chef’s much-loved icon – had successfully been the face of Britain’s largest roadside restaurant chain. But that changed when customers started to demand healthier food; competitors adapted and began to provide healthier and lighter food choices putting pressure on Little Chef to slim-down its menu, too.