Articles

It is commonly said that Google is the ultimate reputation management tool, which makes the Internet the key battleground for reputation. Why, then, do companies and individuals flock to the latest online scene when the chances of inflicting permanent damage are so great? And what happens when the current generation of social networkers give up their online-über-vamp personae to enter the job market? Surveying individual and corporate activity across a range of social media platforms - from CEO blogs to MySpace to Second Life - this article by Cision Senior Consultant Paul Miller will provide a survivors’ guide to new media in the form of a litany of web 2.0 folly.

Reputation and Emerging Communications Technology - This is a chapter written by Paul Miller, Senior Consultant, Cision which appears in a book called - "Managing Business Risk"

Paul Miller, Cision Senior Consultant, gave a 45-minute presentation on threats and opportunities of new media at the two-day conference. The conference looked at harmonising internal and external communications, particularly in a global setting, the changing communications culture brought about by the web and the means to measure online performance as well as the challenges of CSR communication.