19 June 2008
Cision today announces the UK launch of its Dynamic Web Monitoring service for reputation managers and PR professionals.
Delivering the most comprehensive, intelligent and up to date solution on the market, Cision’s Dynamic Web Monitoring service provides the first truly complete reputation monitoring and management service for the whole of the Internet.
The service goes way beyond the realms of the traditional Internet news sites such as BBC Online and Guardian Unlimited, to provide web monitoring and analysis that covers social networking sites, internet forums, podcasts and blogs. Companies using the service can see what is being said about them even in the deepest recesses of cyberspace.
Cision has combined its unique technology and highly skilled people to deliver a service that goes beyond automated web alerts to deliver real insight as to how reputation is being impacted by the Internet.
Edward Bird, Head of Marketing for Cision in the UK said: “Today it is as important to know what is being said about you on Facebook as it is in the traditional media. An organisation’s reputation can be severely impacted via newsgroups, blogs and internet forums. The Dynamic Web Monitoring service delivers a deeper and broader understanding of these issues than any other service available.”
“Cision invented media monitoring more than 150 years ago and has been the trusted partner of organisations that care about their reputation ever since. Now we are reinventing monitoring for the connected age with this comprehensive service.”
The launch is being supported by a risqué marketing campaign entitled “Tame the Web”. The campaign includes above the line advertising, web promotions and a direct mail shot of a real leather whip to potential users of the service.
Cision has also launched a White Paper, written by Paul Miller, Senior Consultant and a leading authority on the subject, to help outline some of the key challenges facing communicators.
To learn more about the service and download a White Paper, contact:
www.uk.cision.com/tameit
Or call 0870 736 0010
For press information:
Ranjit Matharu
Head of Marketing Communications
Cision UK
020 7689 1163 / ranjit.matharu@cision.com
About Cision:
Cision improves clients’ performance through integrated services and software solutions for reputation and campaign management, media monitoring and research of media contacts. Cision AB is quoted on the OMC Nordic Exchange and has approx. 20,000 shareholders. The company has around 2,700 employees, serves over 50,000 clients worldwide and has a turnover of SEK 1.9 billion or £138million (2006). Cision operates in Canada, Denmark, Finland, Germany, Hong Kong, Lithuania, the Netherlands, Norway, Portugal, Sweden, the UK and USA. www.cision.com
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