16 November 2007
Stuart Rose, Michael Grade, James Murdoch and Arun Sarin amongst the shortlist for the PRCA Cision Business Communicator of the Year Award 2007.
The Public Relations Consultants Association (PRCA) and Cision today announced the shortlist for the Business Communicator of the Year 2007. The short listed CEOs are (in alphabetical order):
Goodwin, Fred Royal Bank of Scotland
Grade, Michael ITV
King, Justin J Sainsbury
Leahy, Terry Tesco
Murdoch, James BskyB
Rose, Stuart Marks & Spencer
Sarin, Arun Vodafone
Stitzer, Todd Cadbury Schweppes
Verwaayen, Ben British Telecom
Walsh, Paul Diageo
The Business Communicator of the Year Award recognises the CEO of a FTSE 100 company who has used public relations most effectively for the benefit of their organisation since the start of the year. Previous winners of this prestigious award have included Stuart Rose of Marks & Spencer and Stelios Haji-Ioannou of easyGroup.
The shortlist for the Business Communicator of the Year was created by leading media intelligence company Cision. Cision used its industry leading Impact Score and Net Effect methodology to rank the national media profile of each FTSE 100 CEO. The top 10 scoring CEOs (above) are submitted to a panel of judges who will make the final decision as to which CEO has been the most effective communicator of 2007.
Richard Houghton, chairman of the PRCA, said: “Communications has never been more important for listed companies. A strong vision, clearly communicated builds confidence in a CEO and their ability to lead. Several of these CEOs have faced particularly challenging circumstances this year and the fact they are on this list is testament to how they have used communications.”
Giselle Bodie, Cision Consultancy Services Director, said: “The Business Communicator of the Year Award underlines the intricate relationship between a CEO’s communication efforts and corporate reputation. Furthermore, it demonstrates that analysing the impact of media coverage should be an inherent part of reputation management for any organisation.”
The Business Communicator of the Year Award will be presented on 20 November at the PRCA Award ceremony in Central London.
For more information:
Helen Snoerwang
Corporate Communications Manager
Cision UK
020 7251 7226 / helen.snoerwang@cision.com
About Cision:
Cision improves clients’ performance through integrated services and software solutions for reputation and campaign management, media monitoring and research of media contacts. Cision AB is quoted on the OMC Nordic Exchange and has approx. 20,000 shareholders. The company has around 2,700 employees, serves over 50,000 clients worldwide and has a turnover of SEK 1.9 billion or £138million (2006). Cision operates in Canada, Denmark, Finland, Germany, Hong Kong, Lithuania, the Netherlands, Norway, Portugal, Sweden, the UK and USA. www.cision.com
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